Something Blue

The traditional “Something Blue” wedding poem is part of a Victorian-era rhyme meant to bring good luck, symbolising love, fidelity, and trustworthiness. It stems from the rhyme: “Something old, something new, something borrowed, something blue, and a sixpence in her shoe”, designed to protect the bride and ensure a happy marriage. 

Today, blue is often romanticised as the colour of the ocean — but it expresses more than just the sea and sky — it’s cool, calming with traditional notes and endlessly versatile.

Gap the international clothing and accessories retailer uses dark blue to signify the brand’s classic, versatile, and timeless approach to fashion, appealing to a wide demographic. The colour can be used in weddings in the same way.

Blue is a colour that speaks to tradition while also resonating with contemporary couples with timeless appeal. Loved by couples who want their wedding to feel relaxed yet refined, blue brings a sense of balance, depth and modern romance.

The Something Blue colour palette touches on the palest blues to sky blue, cobalt to navy. This timeless tone becomes the inspiration for your blue wedding album cover.

Personalise the album cover and spine with your names and wedding date, or choose sentimental words for the spine, that sets the mood for your day.

The result is a wedding album that feels contemporary, meaningful and designed to last.