Romantic, ethereal and effortlessly modern, the lilac colour palette has quickly become a favourite in contemporary weddings.

Lilac is feminine without being cliche girlie. Loved for its soft pastel tones and fresh, fashion-led feel, lilac brings a sense of creativity, calm and subtle individuality to your celebration.

Hallmark known worldwide for its greeting cards uses purple in its branding to convey creativity, sentimentality, and a touch of magic. The use of purple underscores the brand’s commitment to helping people express their emotions and celebrate life’s special moments.

Whereas beauty brand Urban Decay trailblazes by incorporating shades of purple in its branding to convey an edgy, rebellious spirit and mystique.

Inspired by spring blooms, twilight skies and modern styling trends, this palette now offers options for your wedding album cover.

Personalise the cover and spine with your names and wedding date, or choose sentimental lyrics, a meaningful quote or words that captured your day.

The result is a lilac wedding album that feels romantic but not-overly-feminine and beautifully personal.