When we were creating our Font Kits we were considering things such as:

1. Readability — is the big one!

There is no point including any text in your wedding magazine unless the font is readable and legible! Easily read fonts, for example Sans Serif and Serif fonts, encourage and aid in guiding the reader’s eye, making them an excellent choice for long-form written copy such as vows and speeches in the wedding magazine design.

You don’t want your readers to be distracted by hard to read fonts! We have carefully considered each font pairing to ensure the font is readable in terms of the font style, typeface size and weight.

For example, a fancy script font used in large bodies of text will make it hard to read, which is missing the point (right!). The aim is to entice the reader to read the story — but if its hard to read they will just skip reading the story. For body copy the best fonts are simple Sans Serif (for example Helvetica or Arial) or Serif fonts (for example Garamond).

The use of decorative script or bold sans serif fonts work well as headings, to standout and grab the readers attention and give them a quick overview of what they are about to read.

Whatever typeface we choose for the headings and paragraph copy, we ensure it’s legible at the size the magazine is printed.

In summary, either Serif or Sans Serif fonts are a great choice due to their readability in longer paragraphs. On the other hand, Serifs and fancy cursive fonts like Script and Handwritten fonts are better left for really beautiful headings, pulled quotes and aesthetically pleasing page designs.

2. Aesthetics — We are all about looking good.

Ensuring font pairings look good together is important to the overall aesthetics of your magazine design, making it more attractive and engaging to the reader.

3. Hierarchy

Fonts help establish a visual hierarchy, guiding the reader’s eye and emphasising key information. For instance, headings and more important titles tend to be bolder and bigger in comparison to paragraph text.

4. Consistency — otherwise its all just a mess (eek!)

When designing your wedding magazine its critical that we maintain a cohesive look across the internal pages of the design to the magazine cover. While we will present some magazine cover options that often include different font pairings as options, when it comes to the final design review, we will match the fonts used on your magazine cover to the ones on the internal pages or vice versa after consulting with you as to your favourite font pairing.