Why is everyone obsessed with colour now? A reaction to a colourless era and a fatigued community for a variety of reasons.
We’re shocked (and kind of loving it) with all the colour resurgence. We really wanted to look into it and dive deeper, because we just love seeing how fashion is connected to absolutely everything.
But… if you’ve seen anyone else talking or making content about colour, or dressing colourful, it’s because of a reason, and let me explain.
- Fashion brand collections are putting pops of colour on the fashion runways of the world — Paris, Milan and New York.
- People got fatigued by beige. The negative feedback surrounding the Pantone Color Institute unveiling Cloud Dancer, an off-white as not even being a colour, as 2026 Colour of the Year sent a clear message and was the indicator a change was coming to fashion and design.
- History backs it: fashion is a continuous cycle, intertwined with culture, politics, economy. After the financial crisis of 2008, fashion went maximalist. Colour, print, expressionism. Right when the economy looked its worst. We're in a period of geopolitical and financial strain now, and colour resurgence could do the same thing now.
Isn’t it interesting? Are you down for adding colour to your wedding theme, or am I hallucinating?
Why Weddings Need Colour
We talked about why weddings need colour in our article on Don’t Ignore Colour In 2026.
Embrace colour — be bold, be unapologetic!
And when your wedding day is over, come to us to create a colourful wedding album as a beautiful keepsake of your special day memories.
We have an album cover in every colour under the sun.
And if not, we can custom design a printed cover in your colours just for you.
